これが売れてる【BUSINESS ＆ SELF-CULTURE】
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stranger with similar tastes over anything thrust at them by a faceless company.＜/p＞ ＜p＞Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.＜/p＞ ＜p＞Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include:＜/p＞ ＜p＞-＜strong＞Talk with your customers, not at them.＜/strong＞ Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.＜/p＞ ＜p＞-＜strong＞The sales team is the most important part of your marketing team.＜/strong＞ Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.＜/p＞ ＜p＞-＜strong＞Educate your customers.＜/strong＞ Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to.＜/p＞ ＜p＞The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.＜/p＞ ＜p＞This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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search and examines recent scientific studies about the practical effects a person’s attitude has on the outcome of his or her job performance. Clear and practical lessons are illuminated by numerous case studies of organizations like Microchip, Southwest Airlines, and The Ritz-Carlton.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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e. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides.＜/p＞ ＜p＞Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational healthーcomplete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new wayーone that maximizes human potential and aligns the organization around a common set of principles.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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to:＜/p＞ ＜p＞? Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there＜br /＞ ? Position a follower so that it can occupy a niche not claimed by the leader＜br /＞ ? Avoid letting a second product ride on the coattails of an established one.＜/p＞ ＜p＞Positioning also shows you how to:＜/p＞ ＜p＞? Use leading ad agency techniques to capture the biggest market share and become a household name＜br /＞ ? Build your strategy around your competition's weaknesses＜br /＞ ? Reposition a strong competitor and create a weak spot＜br /＞ ? Use your present position to its best advantage＜br /＞ ? Choose the best name for your product＜br /＞ ? Determine when-and why-less is more＜br /＞ ? Analyze recent trends that affect your positioning.＜/p＞ ＜p＞Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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s with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable while infinite games have no defined endpoint. There are no winners or losersーonly ahead and behind.＜/p＞ ＜p＞The question is, how do we play to succeed in the game we’re in?＜/p＞ ＜p＞In this revelatory book, Simon Sinek offers a framework for leading with an infinite mindset. On one hand, none of us can resist the fleeting thrills of a promotion earned or a tournament won, yet these rewards fade quickly. In pursuit of a Just Cause, we will commit to a vision of a future world so appealing that we will build it week after week, month after month, year after year. Although we do not know the exact form this world will take, working toward it gives our work and our life meaning.＜/p＞ ＜p＞Leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations. Ultimately, they are the ones who lead us into the future.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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g in safety-critical industries, getting it wrong can have deadly consequences. Consider the shocking fact that preventable medical error is the third-biggest killer in the United States, causing more than 400,000 deaths every year. More people die from mistakes made by doctors and hospitals than from traffic accidents. And most of those mistakes are never made public, because of malpractice settlements with nondisclosure clauses.＜/p＞ ＜p＞For a dramatically different approach to failure, look at aviation. Every passenger aircraft in the world is equipped with an almost indestructible black box. Whenever there’s any sort of mishap, major or minor, the box is opened, the data is analyzed, and experts figure out exactly what went wrong. Then the facts are published and procedures are changed, so that the same mistakes won’t happen again. By applying this method in recent decades, the industry has created an astonishingly good safety record.＜/p＞ ＜p＞Few of us put lives at risk in our daily work as surgeons and pilots do, but we all have a strong interest in avoiding predictable and preventable errors. So why don’t we all embrace the aviation approach to failure rather than the health-care approach? As Matthew Syed shows in this eye-opening book, the answer is rooted in human psychology and organizational culture.＜/p＞ ＜p＞Syed argues that the most important determinant of success in any field is an acknowledgment of failure and a willingness to engage with it. Yet most of us are stuck in a relationship with failure that impedes progress, halts innovation, and damages our careers and personal lives. We rarely acknowledge or learn from failureーeven though we often claim the opposite. We think we have 20/20 hindsight, but our vision is usually fuzzy.＜/p＞ ＜p＞Syed draws on a wide range of sourcesーfrom anthropology and psychology to history and complexity theoryーto explore the subtle but predictable patterns of human error and our defensive responses to error. He also shares fascinating stories of individuals and organizations that have successfully embraced a black box approach to improvement, such as David Beckham, the Mercedes F1 team, and Dropbox.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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expert in the fields of influence and persuasionーexplains the psychology of why people say yes and how to apply these insights on human behavior ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucial aspect of behavioral science surprisingly easy to understand. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science in your own decision-making.＜/p＞ ＜p＞You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuaderーand just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles of social psychology, but without understanding their intricacies, you may be ceding their power to someone else.＜/p＞ ＜p＞Cialdini’s Principles of Persuasion:＜/p＞ ＜ul＞ ＜li＞Reciprocation＜/li＞ ＜li＞Commitment and Consistency＜/li＞ ＜li＞Social Proof＜/li＞ ＜li＞Liking＜/li＞ ＜li＞Authority＜/li＞ ＜li＞Scarcity＜/li＞ ＜li＞Unity, the newest principle for this edition＜/li＞ ＜/ul＞ ＜p＞Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific researchーincluding a three-year field study on what leads people to changeーInfluence, New and Expanded EPB is a comprehensive guide to using these principles to move others in your direction.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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ract and retain quality talentーbut what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule or intimidate. Not every idea is good, and yes there are stupid questions, and yes dissent can slow things down, but talking through these things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big deal, and where actual mistakes are owned and corrected, and where the next left-field idea could be the next big thing.＜/p＞ ＜p＞This book explores this culture of psychological safety, and provides a blueprint for bringing it to life. The road is sometimes bumpy, but succinct and informative scenario-based explanations provide a clear path forward to constant learning and healthy innovation.＜/p＞ ＜ul＞ ＜li＞Explore the link between psychological safety and high performance＜/li＞ ＜li＞Create a culture where it’s “safe” to express ideas, ask questions, and admit mistakes＜/li＞ ＜li＞Nurture the level of engagement and candor required in today’s knowledge economy＜/li＞ ＜li＞Follow a step-by-step framework for establishing psychological safety in your team or organization＜/li＞ ＜/ul＞ ＜p＞Shed the "yes-men" approach and step into real performance. Fertilize creativity, clarify goals, achieve accountability, redefine leadership, and much more. ＜em＞The Fearless Organization＜/em＞ helps you bring about this most critical transformation.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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rowing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.＜/p＞ ＜p＞In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.＜/p＞ ＜p＞＜strong＞In＜/strong＞ ＜em＞＜strong＞Building a StoryBrand 2.0＜/strong＞＜/em＞**, Donald Miller not only deepens his teaching on how to use his seven universal story elementsーhe'**＜strong＞ll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.＜/strong＞＜/p＞ ＜p＞The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.＜/p＞ ＜p＞Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, ＜em＞Building a StoryBrand 2.0＜/em＞ will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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ve thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. ＜em＞Think Bigger＜/em＞ offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.＜/p＞ ＜p＞For anyone looking to innovate, the black box of creativity is a mystery no longer. ＜em＞Think Bigger＜/em＞ upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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business, very few are honest about how difficult entrepreneurship is when it comes to running one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.＜/p＞ ＜p＞Filled with his trademark humor and straight talk, ＜em＞The Hard Thing About Hard Things＜/em＞ is an invaluable management book for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.＜/p＞ ＜p＞This is not another theoretical management guide. It’s a field manual for the toughest challenges you’ll face as a leader:＜/p＞ ＜ul＞ ＜li＞＜strong＞The CEO Mentality:＜/strong＞ Learn how to make the right call when there are no good options, from firing loyal friends to knowing the right time to cash in.＜/li＞ ＜li＞＜strong＞Startup Advice:＜/strong＞ Get unflinching, practical wisdom for the real problems business school doesn’t cover, drawn from Horowitz’s own humbling experiences.＜/li＞ ＜li＞＜strong＞Wartime Leadership:＜/strong＞ Understand the hard-won insights gained from developing, managing, and selling technology companies through the dot-com crash and beyond.＜/li＞ ＜li＞＜strong＞Unconventional Wisdom:＜/strong＞ See how lessons from his favorite rap songs can be amplified to solve the most complex business challenges.＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。
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greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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you the processes and tools you need to create products that sell.＜/p＞ ＜p＞Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.＜/p＞ ＜p＞＜em＞Value Proposition Design＜/em＞ is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.＜/p＞ ＜p＞In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.＜/p＞ ＜p＞＜em＞Value Proposition Design＜/em＞ is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.＜br /＞ Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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nal development expert Brian Tracy presents his simple, powerful, and effective system for setting and achieving goals. Each chapter introduces a principle key in reaching your goals, along with a toolkit full of both comprehensive insights and actionable steps.＜/p＞ ＜p＞Using the twenty-two strategies Tracy outlines, you'll be able to accomplish any goal you set for yourself-no matter how big. You'll discover goal-setting strategies in various aspects of your life including:＜/p＞ ＜ul＞ ＜li＞How to identify, clarify, and apply personal values in everyday actions＜/li＞ ＜li＞How to take charge of your money to achieve financial freedom＜/li＞ ＜li＞What it takes to overcome obstacles in your personal relationships＜/li＞ ＜li＞How to make better choices in your health and wellbeing＜/li＞ ＜li＞Responding to challenges in your career＜/li＞ ＜li＞How to stop holding yourself back with self-doubt and procrastination＜/li＞ ＜/ul＞ ＜p＞Your time is important, so why not make the most of it? By following this time-tested and proven process you will not only reach your current goals, but also develop a life-long growth mindset that will guide you towards a more successful future.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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ss cycle and create the kind of interesting, meaningful lives we all seek?＜/p＞ ＜p＞Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives. We need to reorient ourselves to see the big picture so we can tap into the power of small changes that, made today, will have an enormous and disproportionate impact on our future success. We need to start playing ＜em＞The Long Game＜/em＞.＜/p＞ ＜p＞As top business thinker and Duke University professor Dorie Clark explains, we all know intellectually that lasting success takes persistence and effort. And yet so much of the relentless pressure in our culture pushes us toward doing what's easy, what's guaranteed, or what looks glamorous in the moment. In ＜em＞The Long Game＜/em＞, she argues for a different path. It's about doing small things over time to achieve our goalsーand being willing to keep at them, even when they seem pointless, boring, or hard.＜/p＞ ＜p＞In ＜em＞The Long Game＜/em＞, Clark shares unique principles and frameworks you can apply to your specific situation, as well as vivid stories from her own career and other professionals' experiences. Everyone is allotted the same twenty-four hoursーbut with the right strategies, you can leverage those hours in more efficient and powerful ways than you ever imagined. It's never an overnight process, but the long-term payoff is immense: to finally break out of the frenetic day-to-day routine and transform your life and your career.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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anges in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success.＜/p＞ ＜p＞In this updated and expanded version of the international bestseller ＜em＞The First 90 Days＜/em＞, Michael D. Watkins offers proven strategies for conquering the challenges of transitions-no matter where you are in your career. Watkins, a noted expert on leadership transitions and adviser to senior leaders in all types of organizations, also addresses today’s increasingly demanding professional landscape, where managers face not only more frequent transitions but also steeper expectations once they step into their new jobs.＜/p＞ ＜p＞By walking you through every aspect of the transition scenario, Watkins identifies the most common pitfalls new leaders encounter and provides the tools and strategies you need to avoid them. You’ll learn how to secure critical early wins, an important first step in establishing yourself in your new role. Each chapter also includes checklists, practical tools, and self-assessments to help you assimilate key lessons and apply them to your own situation.＜/p＞ ＜p＞Whether you’re starting a new job, being promoted from within, embarking on an overseas assignment, or being tapped as CEO, how you manage your transition will determine whether you succeed or fail. Use this book as your trusted guide.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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nary success of CEOs who took a radically different approach to corporate management.” - Charlie Munger, Vice-Chairman of Berkshire Hathaway Corporation＜/strong＞＜/p＞ ＜p＞＜strong＞ Thorndike explores the importance of thoughtful capital allocation through the stories of eight successful CEOs. A good read for any business leader but especially those willing to chart their own course.” - Michael Dell, chairman of the board of directors and chief executive officer of Dell＜/strong＞＜/p＞ ＜p＞What makes a successful CEO? Most people call to mind a familiar definition: a seasoned manager with deep industry expertise.” Others might point to the qualities of today’s so-called celebrity CEOs-charisma, virtuoso communication skills, and a confident management style. But what really matters when you run an organization? What is the hallmark of exceptional CEO performance? Quite simply, it is the returns for the shareholders of that company over the long term.＜/p＞ ＜p＞In this refreshing, counterintuitive book, author Will Thorndike brings to bear the analytical wisdom of a successful career in investing, closely evaluating the performance of companies and their leaders. You will meet eight individualistic CEOs whose firms’ average returns outperformed the S&P 500 by a factor of twenty-in other words, an investment of $10,000 with each of these CEOs, on average, would have been worth over $1.5 million twenty-five years later. You may not know all their names, but you will recognize their companies: General Cinema, Ralston Purina, The Washington Post Company, Berkshire Hathaway, General Dynamics, Capital Cities Broadcasting, TCI, and Teledyne. In ＜em＞The Outsiders＜/em＞, you’ll learn the traits and methods-striking for their consistency and relentless rationality-that helped these unique leaders achieve such exceptional performance.＜/p＞ ＜p＞Humble, unassuming, and often frugal, these outsiders” shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company’s long-term value.＜/p＞ ＜p＞Drawing on years of research and experience, Thorndike tells eye-opening stories, extracting lessons and revealing a compelling alternative model for anyone interested in leading a company or investing in one-and reaping extraordinary returns.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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of the basics of financial management and measurement, along with hands-on activities to practice what you are reading. You'll discover:＜/p＞ ＜p＞Why the assumptions behind financial data matter＜br /＞ - What income statements, balance sheets, and cash flow statements really reveal＜br /＞ - How to use ratios to assess your venture's financial health＜br /＞ - How to calculate return on your investments in your enterprise＜br /＞ - Ways to use financial information to do your own job better＜br /＞ - How to instill financial intelligence throughout your team＜/p＞ ＜p＞Authoritative and accessible, Financial Intelligence for Entrepreneurs empowers you to "talk numbers" confidently with colleagues, partners, and employees-- and fully understand how to use financial data to make better decisions for your business.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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Industry, Government, Education＜/em＞＜/p＞ ＜p＞In this book, W. Edwards Deming details the system of transformation that underlies the 14 Points for Management presented in ＜em＞Out of the Crisis＜/em＞. The Deming System of Profound Knowledge, as it is called, consists of four parts: appreciation for a system, knowledge about variation, theory of knowledge, and psychology. Describing the prevailing management style as a prison, Deming shows applying the System of Profound Knowledge increases productivity, quality, and people's joy in work and joy in learning. Another outcome is short-term and long-term success in the market. Indicative of Deming's philosophy is his advice to abolish performance reviews on the job, to look deeper than spreadsheets for opportunities, and even to rethink how we teach and manage our schools. Moreover, Deming's method enables organizations to make accurate predictions, which is a valuable tool in today's uncertain economic climate.＜/p＞ ＜p＞This third edition features a new chapter (written by business consultant and Deming expert Kelly L. Allan) that explains the relevance of Deming's management method, and case studies from organizations that have adopted Deming's System of Profound Knowledge, and offers guidance on how organizations can effectively “do Deming.”＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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their own economic vitality.＜/p＞ ＜p＞This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, ＜em＞The Experience Economy＜/em＞ has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.＜/p＞ ＜p＞Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, ＜em＞The Experience Economy＜/em＞ helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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ffers a considerable foundation on which professionals involved in executive search, compensation, appraisal and staffing, as well as board members who evaluate executive performance and potential, might build their tools and perspectives.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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