これが売れてる【BUSINESS ＆ SELF-CULTURE】
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entic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.＜br /＞ ＜em＞Creating Signature Stories＜/em＞ shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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traveled. Throughout ＜em＞Owning Game-Changing Subcategories＜/em＞, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events.＜/p＞ ＜p＞Growth is not only a success measure but also creates energy and opportunity for customers and employees. And such growth almost never occurs with "my brand is better than your brand" marketing. ＜em＞Owning Game-Changing Subcategories＜/em＞ explores the only ways to grow a business (with rare exceptions) which is to:＜/p＞ ＜p＞develop new "must haves" that define a game-changing subcategory that provides a new or markedly superior buying or use experience or brand relationship to a core customer base;＜/p＞ ＜p＞become the exemplar brand that represents the subcategory and drives its visibility, positioning, and success; and＜/p＞ ＜p＞create barriers to competitors that could include "must-have" associations and a basis of relationships that go beyond functional benefits.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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！＜/strong＞＜/p＞ ＜p＞＜strong＞善用「複利」效應，讓小小的原子習慣利滾利，滾出生命的大不同！＜/strong＞＜br /＞ ＜strong＞天天細微改變，會累積成巨大差異，這就是原子習慣的驚人力量！＜/strong＞＜/p＞ ＜p＞本書作者セン姆斯?克利爾在高二的一場棒球賽中意外被球棒?中臉，嚴重受傷，甚至被實施人工昏迷。
經過好幾個月的治療，雖然痊癒出院，可以重新踏上球場，後來也進入大學棒球隊，卻只能坐在板?席，幾乎沒有上場機會。
＜/p＞ ＜p＞然而，在頭部嚴重受傷之後的第六年，他被選為他所就讀大學的最佳男性運動員，並且入選ESPN的全美明星陣容ーー整個美國僅有33人獲得這項殊榮。
＜/p＞ ＜p＞從運動生涯幾乎結束，到入選全美明星陣容，甚至在畢業時獲得學業方面的總統獎章，他是怎麼做到的？一切只因他認識且善用了「原子習慣」的力量！＜/p＞ ＜p＞＜strong＞◎有效建立永久良好習慣的系統化「行為改變四法則」＜/strong＞＜/p＞ ＜p＞雖然知道習慣很重要，但?經常為了自己的壞習慣苦惱，想要戒除卻力不從心？或者，?想養成好習慣，卻老是半途而廢？其實，問題不在?身上，而是?遵循的行為改變系統出了問題！＜/p＞ ＜p＞作者從生物學、心理學及神經科學中?取菁華，結合自己親身實踐的經驗，創造出簡單易?、容易執行的「行為改變四法則」。
這套法則可運用於學業、工作、家庭、健康、財富、人際關係等人生各個面向，有效?助?打造好習慣、戒除壞習慣。
＜/p＞ ＜p＞＜strong＞◎風行各界的習慣養成指南＜/strong＞＜/p＞ ＜p＞本書作者是世界知名的習慣養成專家，經常受邀到各界演講，例如NFL、NBA、MLB的球隊，以及美國運通、麥肯錫、美林證券、奇異公司、本田汽車、思科系統、IKEA等知名企業。
＜/p＞ ＜p＞＜strong＞本書提供的系統性方法不只適用於個人，還能運用在……＜/strong＞＜/p＞ ＜p＞＜strong＞?商業＜/strong＞：讓顧客養成購買?的?品或服務的習慣＜br /＞ ＜strong＞?親子教養＜/strong＞：讓孩子養成良好的生活習慣＜br /＞ ?＜strong＞教育＜/strong＞：讓學生建立良好的讀書習慣＜/p＞ ＜p＞＜strong＞◎?可以在這本書中學到的10件事：＜/strong＞＜/p＞ ＜p＞?建立一套?天進?1%的系統＜br /＞ ?戒除壞習慣，保持好習慣＜br /＞ ?避免多數人在改變習慣時常犯的錯＜br /＞ ?克服「缺乏動機和意志力」的問題＜br /＞ ?建立更強大的身分認同與信心＜br /＞ ?騰出時間建立新習慣（即使?忙瘋了）＜br /＞ ?設計讓?更容易成功的環境＜br /＞ ?做出可以造就巨大成果的微小改變＜br /＞ ?在養成好習慣的路上走偏時回到正軌＜br /＞ ?將本書中提到的概念運用在實際生活中＜/p＞ ＜p＞＜strong＞★各界名人強力推薦！＜/strong＞＜/p＞ ＜p＞艾爾文（理財與勵志暢銷作家）、?美玉（知名作家／全臺最大教師社群「?老師備課?」創?人）、宋怡慧（知名作家／新北市丹鳳高中圖書館主任）、艾蜜莉（財經作家）、Carol凱若（知名作家／居家創業社團「HomeCEO」創?人）、艾兒莎（知名作家／「放棄22K，?跳新加坡」版主）、謝文憲（知名講師、作家、主持人）、?大米（職場作家）、許景泰（SmartM世紀智庫創?人）、鄭國威（泛科知識公司知識長）　激賞推薦！＜/p＞ ＜p＞「2007年4月，我成功戒除20年的??，直到今天看到這本書，我才體會原子習慣的威力。
＜/p＞ ＜p＞本書與我戒?成功的契合處：＜br /＞ 提示（使其隱而不現）：我開始不去超商買?，家裡的?、打火機、?灰缸全都送給朋友。
＜br /＞ ?望（使其毫無吸引力）：??來時，開始想像那些吸?者的恐怖嘴臉，與身上奇臭無比的異味。
＜br /＞ 回應（使其困難無比）：加上離開外商職場，遠離可以拿伸手牌的機會，買?更顯不便（環境很重要）。
＜br /＞ 獎賞（使其令人不滿）：看見街道、馬路布滿?蒂，公共場所充斥似有若無的?味，開始顯得不悦。
＜br /＞ 當年花了3個月的時間戒?成功，維持至今已有12年。
＜br /＞ 好友郭昇（臺師大景美拔河隊教練，同時也是三鐵選手）於2018年7月遭酒駕撞?，四肢??已有9個月，復元?況已有大幅進?。
我一定要把本書作者的親身故事告訴他，希望可以延續他的復健意志與運動生涯。
＜br /＞ 想要養成好習慣，我推薦這本書。
」＜strong＞ーー謝文憲＜/strong＞＜/p＞ ＜p＞「セン姆斯?克利爾花了好幾年研究習慣的科學，並磨練自身技巧。
想要破除惡習並建立好習慣的?一定要擁有這本引人入勝的實用指南。
」＜strong＞ーー亞當?葛蘭特（《給予》作者，華頓商學院教授）＜/strong＞＜/p＞ ＜p＞「超級實際且實用的一本書。
セン姆斯?克利爾提煉出習慣養成的本質，讓?可以專注於更少，卻成就更多。
」＜strong＞ーー馬克?曼森（《管他的》作者）＜/strong＞＜/p＞ ＜p＞「這本特別的書能改變?過日子的方法。
」＜strong＞ーー?恩?霍利得（《失控的自信》作者）＜/strong＞＜/p＞ ＜p＞＜strong＞作者簡介＜/strong＞＜br /＞ ＜strong＞セン姆斯?克利爾（James Clear）＜/strong＞＜/p＞ ＜p＞專門研究習慣、決策及如何持續進?的作家與講者，文章散見於《紐約時報》《時代雜誌》及《創業家雜誌》，也曾登上CBS電視節目《今晨》。
?個月有數百萬人造訪他的網站，廣受歡迎的電子報也有數十萬名訂?者。
＜/p＞ ＜p＞常受邀到大學及《財富》500大企業針對行為改變與習慣養成演講，所創造的習慣養成系統，廣受NFL、NBA及MLB的球隊使用。
透過他創立的「習慣學院」（The Habits Academy）的線上課程，已教育了超過一萬名領導者、經理、教練及教師。
對想要在生活與工作上打造更好習慣的個人或團體來?，「習慣學院」是首屈一指的訓練平臺。
＜/p＞ ＜p＞?個人網站：jamesclear.com＜br /＞ ?「習慣學院」網站：habitsacademy.com＜/p＞ ＜p＞＜strong＞譯者簡介＜/strong＞＜br /＞ ＜strong＞蔡世偉＜/strong＞＜/p＞ ＜p＞臺大外文系畢業，補教老師，文字工作者，運動員。
＜br /＞ 譯有《我是GaryVee》《歡迎光臨疑家家居》等書。
＜br /＞ 教書、寫作、翻譯、運動的同時，也努力養成好習慣。
＜br /＞ FB：KingWayne蔡世偉＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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er brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.＜br /＞ ＜em＞Aaker on Branding＜/em＞ is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families.＜br /＞ "Nobody knows brand strategy better than David Aaker. Aaker has taken all of the essential principles of branding and collapsed them into one epic brand book. Whether you're a seasoned brand marketer or just getting started, this book will provide you with a practical path to creating, nurturing and leveraging strong brands." ーAnn Lewnes, CMO Adobe Technology＜br /＞ "I am a devoted user of David Aaker's work over many years, I, like many of you, have benefitted from his insights in chunks. Here those chunks are all pulled together, and seasoned with years of his own applied work. It's just outstanding." ーRichard Lyons, Dean, Berkeley-Haas School of Business Administration＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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d edition, Aaker brings his most impactful insights together into one masterclass.＜/p＞ ＜p＞Inside, you’ll discover:＜/p＞ ＜p＞The most practical and powerful branding concepts in use today＜/p＞ ＜ul＞ ＜li＞How to create and manage a winning brand portfolio＜/li＞ ＜li＞Proven ways to strengthen and leverage brand equity＜/li＞ ＜li＞The ＜strong＞5 B’s of branding＜/strong＞: equity, relevance, image, loyalty, and portfolio＜/li＞ ＜li＞What every marketer must know for the digital era＜/li＞ ＜li＞The game-changing impact of AI on brand strategy＜/li＞ ＜li＞…and much more＜/li＞ ＜/ul＞ ＜p＞If you want to disrupt your industry, build loyalty, and position your company as a market leader, this is the roadmap.＜/p＞ ＜p＞Engaging, insightful, and story-driven, ＜em＞Aaker on Branding, 2nd Edition＜/em＞ is the definitive guide to building a brand that endures.＜/p＞ ＜p＞＜strong＞Get your copy todayーand start creating the brand future you want.＜/strong＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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鍵，其實在於「愉悦心態」。
＜/p＞ ＜p＞身為劍橋醫學院學霸，阿里．阿布達爾（Dr Ali Abdaal）曾以為「吃苦就是吃補」。
＜br /＞ 然而，他剛當上住院新手醫師時，卻發現「吃苦」策略嚴重失靈，讓他效率不彰，一度崩潰。
＜br /＞ 他埋首腦科學、心理學研究後，＜br /＞ 發現「愉悦心態」能帶動「創造樂趣→激發動力→提高生?力→創造樂趣…」的正向循環，＜br /＞ 而這才是高效率的真正關鍵。
＜br /＞ 他將所學運用在生活和工作中，＜br /＞ 也成功讓自己跨界創業。
＜/p＞ ＜p＞從Netflix網飛、歌手愛黛兒、諾貝爾獎得主到奧運選手，＜br /＞ 本書結合豐富的企業名人故事案例和完整的架構，＜br /＞ 帶領?巧妙運用正向情緒科學，完成「激勵、解鎖、續航」三大?驟，＜br /＞ 從此無痛展開高效率的全方位人生！＜/p＞ ＜p＞＜strong＞1. 激勵（Energize）：喚醒源源不?的動力＜/strong＞＜br /＞ 善用遊戲化思維、自我賦權、掌控關係能量，工作／學習再也不是苦差事，還能激發動力！＜/p＞ ＜p＞＜strong＞2. 解鎖（Unblock）：再也不?延＜/strong＞＜br /＞ 解構慣性、打散恐懼、建立確定事項，和?延症say goodbye！＜/p＞ ＜p＞＜strong＞3. 續航（Sustain）：揮別倦怠感＜/strong＞＜br /＞ 辨識過勞倦怠、消耗性倦怠、錯位倦怠，再對症下藥，HP/MP永遠滿血?態！＜/p＞ ＜p＞本書提供了54個簡單、可行的實踐法，包含：＜br /＞ ◆ 透過簡單的「同?性」，擺?孤軍奮鬥的消極感。
＜br /＞ ◆ 善用「?廢是為了走更長遠的路」心態，讓自己重拾活力。
＜br /＞ ◆ 用「悼詞法」找出自身人生方向，再濃縮聚焦至具體計劃。
＜/p＞ ＜p＞＜strong＞讓工作和學習不再艱難又痛苦，從此贏回自由的人生！＜/strong＞＜/p＞ ＜p＞【本書特色】＜/p＞ ＜p＞★54個經過科學證實有效的具體實踐法＜br /＞ ★歐美最強生?力專家，親身實證＜br /＞ ★搭配簡易圖表，易?易操作＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, ＜em＞The Future of Purpose-Driven Branding:＜/em＞ ＜em＞Signature Programs that Impact & Inspire Both Business and Society＜/em＞. According to Aaker, the future of branding demands that businesses:＜/p＞ ＜ul＞ ＜li＞Create a purpose and culture that nurtures social and environmental efforts＜/li＞ ＜li＞Create signature programs to carry that message＜/li＞ ＜li＞Build strong signature brands in part with five branding “Must Dos”＜/li＞ ＜li＞Use the signature brands to advance a business to get their endorsement and access to their resources＜/li＞ ＜/ul＞ ＜p＞＜em＞The Future of Purpose-Driven Branding＜/em＞ demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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nd that's not necessarily a good thing.＜/p＞ ＜p＞In ＜em＞The Power of Cash: Why Using Paper Money is Good for You and Society,＜/em＞ Professor Jay Zagorsky, former advisor to the Boston Federal Reserve, delivers a startlingly insightful and eye-opening discussion of the harmful and unintended consequences of the demise of paper money. The author convincingly argues that cash is an essential and helpful tool that's worth preserving for the long run.＜/p＞ ＜p＞You'll learn why using cash makes it easier to control your spending, secures your anonymity and privacy against bad actors intent on stealing your data, mitigates the chaos of climate change and war, and helps the poor, vulnerable, unbanked, and disenfranchised to navigate society. You'll also discover:＜/p＞ ＜ul＞ ＜li＞When business and governments can refuse to take your paper money＜/li＞ ＜li＞How cash maintains your privacy and anonymity from tech companies, hackers, banks, and others＜/li＞ ＜li＞How cash ensures companies cannot charge you a high “custom price”＜/li＞ ＜li＞The potential dangers of giving governments control and knowledge of your spending＜/li＞ ＜li＞How cash controls additional fees and costs associated with electronic purchases＜/li＞ ＜/ul＞ ＜p＞Perfect for anyone with an interest in the way we pay for the things we buy each and every day, ＜em＞The Power of Cash＜/em＞ is also a must-read for people interested in the implications of a truly “cashless” society on personal finance, technology, politics, and social justice.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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w these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization.＜/p＞ ＜ul＞ ＜li＞Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant＜/li＞ ＜li＞Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors＜/li＞ ＜li＞Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy＜/li＞ ＜li＞David Aaker, the author of four brand books, has been called the father of branding＜/li＞ ＜/ul＞ ＜p＞This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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os is no longer feasible in today's marketplace. It's up to chief marketing officers to break down silo walls to foster cooperation and synergy.＜/p＞ ＜p＞This isn't easy: silo teams guard their autonomy vigorously. As proof of their power, consider the fact that the average CMO tenure is just twenty-three months. How to proceed? Drawing on interviews with CMOs, Aaker explains how to:＜/p＞ ＜p＞Strength your credibility with silo teams and your CEO＜br /＞ Use cross-functional teams and other strategic linking devices＜br /＞ Foster communication across silos＜br /＞ Select the right CMO role-- from facilitator to strategic captain＜br /＞ Develop common planning processes＜br /＞ Adapt your brand strategy to silo units＜br /＞ Allocate marketing dollars strategically across silos＜br /＞ Develop silo-spanning marketing programs＜/p＞ ＜p＞In this age of dynamic markets, new media, and globalization, getting the different parts of your organization to collaborate is more critical--and more difficult--than ever. This book gives you the road map you need to accomplish that feat.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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